The travel industry is riding a wave of change.
At this forefront of face-paced technological shifts, people are changing their travel habits. Generation Y, also dubbed Millennials or digital natives, are the ones driving the tech industry, and consequently the travel one. Their reliance on tech gadgets has changed the travel industry beyond recognition. From online bookings, to online check ins, it seems that there is no turning back for the travel industry that is now forevermore sucked into the technological storm, and it is hitting hard.
Travel companies and hotels are all updating their strategies to meet the needs and expectations of Generation Y travelers. Forward-thinking corporations are investing in technologies that are highly intuitive and easy to use. The challenge for corporations and travel managers is how to adapt and thrive in the face of major industry changes, and staying one step ahead in a rapidly changing world. What will come next for technological travel trends?